Drive business growth by getting closer to your existing customers
Adrian is currently away on a holiday adventure so we thought you’d enjoy a dip into the archives to re-visit some posts that you have not seen. Enjoy. When trying to engineer new growth, many...
View Article…..after the Who comes the Why, Where, What, How and When
In a recent post I talked about investing time getting to know who your ideal customer is. Now that you have a picture(s) of your ideal clients the next thing, when planning for growth, should be a...
View ArticleBusiness Growth and the Coffee Table Book
Now I am sure you are asking: what can he be on about? Coffee table and business growth? Let me explain. One of my clients was struggling to reconnect to his older clients, ones that he had not seen...
View ArticleConsumers, customers and clients: The same or different in your business?
A photo of an old ipod and an ipod nano. The same or different? For some they would say they are different but for others they would say they are the same. Much of your answer will depend on your...
View ArticleHonesty and transparency with clients and prospects builds better retention...
photo credit: dandelionfourteen This is the second of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas...
View ArticleChange is happening in the legal sector, law firms need to pay heed and...
Law firms have been getting a lot of attention in recent weeks. Whether it is about the level of service they provide to their clients, the number of complaints they receive or a lack of transparency...
View ArticleClient relations – A phone call is worth 10 emails. A meeting is worth 100 calls
This is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
View ArticlePersonal engagement develops loyalty and trust.
This is the sixth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
View ArticleCustomer retention: Increase customer switching costs by doing something that...
This is the ninth in a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...
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